DASEHype has a schedule
Announcement, proof, scarcity: each phase needs different content and budget.
Industry playbook — Events
Momentum you can measure in tickets.
An event is a 90-day sales sprint with a hard deadline. We build the hype curve — announcement, lineup drops, FOMO push — and tie every post and ad to ticket movement.
What changes the game
FOMO is manufactured
Aftermovies and social proof from past events sell the next one.
The last week decides profit
Retargeting warm audiences in the final push is where margins are made.
What we build for you
Launch-to-sellout campaigns
Phased strategy from lineup reveal to last-call retargeting.
Aftermovie and recap production
Assets that sell this event's memory and the next event's tickets.
Ticket funnel management
Pixel-tracked campaigns tied to your ticketing platform.
Partner and artist amplification
Co-marketing kits for lineups, sponsors and venues.
Content that converts
Lineup announcement reelsAftermovie editsArtist teaser clipsCountdown storiesBackstage contentAttendee UGC compilations
What we measure
Tickets sold by phase
Cost per ticket
Sell-through rate
Audience retention for next event
Partner reach contribution
Ready to sell out the next date?
Book a strategy call and get a phased ticket-sales plan for your event.