Industry playbookRestaurants and cafes

Turn appetite into bookings.

In Almaty, guests choose where to eat before they ever taste the food — they eat with their eyes, on Instagram and TikTok. We build a feed that smells like your kitchen and a funnel that turns cravings into reservations.

Restaurants and cafes

What changes the game

01

Menus are discovered on social first

Most urban guests check a venue's page before visiting. If the feed is cold, the tables are too.

02

Delivery and dine-in need different stories

A reel that sells atmosphere won't sell lunch delivery. We split the strategy by revenue stream.

03

Local reviews drive trust

Guest UGC, blogger visits and review responses become a repeatable trust engine — not a lucky accident.

What we build for you

01

Signature food visuals

Studio-grade photo and reels built around your best-margin dishes.

02

Booking funnels

Geo-targeted Meta and TikTok campaigns wired to reservations, delivery apps or DM ordering.

03

Menu launch campaigns

Seasonal drops, chef stories and limited offers planned on a monthly calendar.

04

Community management

Comment and DM playbooks that turn questions into covers.

Content that converts

Dish hero reelsChef behind-the-scenesGuest UGC compilationsMenu carousel dropsStories polls and quizzesInfluencer tasting visits

What we measure

Reservations and table covers
Delivery orders from social
Cost per booking
Profile-to-follow conversion
Branded search growth

Ready to fill more tables?

Book a strategy call and get a 30-day content plan draft for your venue.

Contact

DASE Social MarketingAlmaty, Kazakhstan[email protected]+7 705 653 5678