Service playbookPaid Social Advertising

Ad spend should be an investment, not a donation.

We run Meta, TikTok, LinkedIn and Google campaigns with funnel structure, honest tracking and creative testing — so you know what every tenge brought back, and what to scale next.

Paid Social Advertising

What changes the game

01

Creative is the new targeting

Algorithms find audiences; your ad decides if they stop. Testing creative beats tweaking settings.

02

Funnels beat boosted posts

Cold, warm and hot audiences need different messages, budgets and offers.

03

Tracking is non-negotiable

Pixels, conversions API and UTM discipline — decisions need clean data, not vanity metrics.

What's included

01

Campaign architecture

Full-funnel structure across Meta, TikTok, LinkedIn and Google.

02

Ad creative production

Hooks, variations and formats tested in weekly sprints.

03

Tracking and attribution

Pixel setup, conversion events, UTM discipline and CRM handoff.

04

Optimization and scaling

Budget reallocation, retargeting layers and creative refresh cycles.

Formats and instruments

Full-funnel Meta campaignsTikTok Spark adsLinkedIn lead-gen campaignsGoogle performance campaignsRetargeting sequencesA/B creative sprints

What we measure

ROAS by channel
Cost per qualified lead
Click-to-conversion rate
Creative win rate
Blended acquisition cost

Ready to scale what works?

Book a strategy call and get an audit of your current ad account.

Contact

DASE Social MarketingAlmaty, Kazakhstan[email protected]+7 705 653 5678